Company: PetSmart Location: Phoenix, AZ Employment Type: Full Time Date Posted: 07/02/2022 Expire Date: 10/05/2022 Job Categories:
Advertising/Marketing/Public Relations, Computers, Software, Finance/Economics, Healthcare, Other, Information Technology, Retail/Wholesale, Sales, Medical, Nonprofit and Volunteer Services
Sr. Data Analyst About the Team
The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings his or her own point of view to create a unique experience for the pets and pet parents.
About the Job
Senior Customer Insights Analyst
Utilizes technologies, methods and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Helps the business develop new insights and understand business performance based on data and statistical methods. Responsible for leveraging marketing & customer data to drive improved decision making. Position requires an individual with a willingness to partner with peers within & outside the department, a passion for creating actionable customer insights, and the ability to summarize & communicate results that can drive marketing & business strategy.
How this role will make an impact:
Data is critical to the success of any retail organization, and at PetSmart, it is the lifeblood that drives value by providing the information to make strategic business decisions and process improvements. As a Senior Customer Insights Analyst you are responsible for collaborating with various PetSmart business areas to provide insight on customer behavior and performance.
Interpret data, analyze results using statistical techniques and provide ongoing reports.
Translate highly technical data and concepts into simplified stories and actionable insights in response to business needs.
Use technical skills to query large databases & apply visualization skills to share insights.
Identify, analyze, and interpret trends or patterns in complex data sets.
Ability to prioritize business and information needs.
Apply appropriate quantitative methods to analyze customer data and recommend key strategies that can drive the business.
Possess the ability to communicate at a very technical level with peers, as well as at a high level with our senior level business leaders and partners.
Possess the ability to manage/own external vendor relationships and tailor analyses to answer enterprise/market level questions.
Act as a mentor to more junior analysts.
Be comfortable operating in fast paced corporate environment with the ability to juggle multiple priorities & deadlines.
Be comfortable exploring new data sets for insights as requests evolve in scope & complexity.
Display business judgement in providing actionable recommendations.
2-4 years of experience in Marketing Analytics
Advanced SQL, Excel & PowerPoint skills
Python, SAS, MicroStrategy or Tableau experience a plus
Data Visualization expertise
Effective presentation skills
Solid analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to manage relationships with external vendor partners with a high degree of integrity
Bachelor’s degree in Business, Mathematics, Economics, Computer Science, Information Management or Statistics preferred
Experience working with customer information in retail or consumer packaged goods environment preferred
Experience in supporting Loyalty programs & working with CRM teams a plus
About the Culture
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!
A work-life balance and family events such as movie nights, art events and holiday festivals
“Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
“Sit & Stay” Café serving fresh breakfast and lunch options
Starbucks cart—productivity at its finest!
“Lil’ Paws” learning center and onsite daycare facility